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The Satya Incense Story

In 1964, the late Shri K.N. Satyam Setty established a small incense company, hand rolling incense sticks using techniques and fragrances from medieval times. Over the years, Shrinivas Sugandhalaya (BNG) LLP grew to enjoy global popularity, with its iconic “Satya Sai Baba Nag Champa” blend becoming an international bestseller. In time, Setty’s son, Shri K.S. Balakrishna Setty, developed his own innovative fragrance, “Super Hit,” leading the company to further success. Today, Setty’s grandson, Shri K.B. Rohan Setty, is poised to carry this powerful legacy forward for future generations.

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Supporting Generations of Women Artisans

Shrinivas Sugandhalaya (BNG) LLP is deeply committed to being an equal opportunity employer. Traditional incense-making techniques are handed down from grandmother to mother to daughter, with generations of women often working under the same roof. The artisans are offered a fair wage and annual gifts in the form of items such as household utensils and sarees. Meals are also shared on the premises.

Honoring Tribal Techniques & Sustainability

What sets the Shrinivas Sugandhalaya (BNG) LLP apart from other incense manufactures is their signature masala/flora incense technique. Inspired by practices used by medieval monks, Shrinivas’ artisans massage natural ingredients into a special container resin, which is then hand-rolled into incense. They also use bamboo in their craft, both because it has a minimal ecological footprint and because it supports tribal artisans.

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