Yellow Beauty is on a mission to make the world a more beautiful place. It all started when partners-in-life Jaz and Jamil decided to create natural skincare formulas. Jamil got the idea after attending a traditional Holud ceremony in his home country of Bangladesh, in which turmeric paste is applied to the face and hands of the bride and groom. Back home, he and Jaz created bright, yellow facial masks using his mom’s traditional recipe. Jaz had been struggling with redness and breakouts; the masks worked wonders. Soon, their friends were lining up for their skincare goods.